The decision to extend your business capabilities to include an online shop may be considered to be a hugely time and cost consuming affair, but this need not be the case. There are many advantages of selling online over those that exist for selling using conventional methods. These include:

• Lower set up costs in terms of staffing and premises.
• Reduced order processing costs. Customers enter your order database from your website.
• Increase sales opportunities by extending your reach to a global market.
• Compete with larger businesses and operate 24 / 7.
• Receive payment quickly from online transactions.
• Develop customer loyalty through better online service.
• Utilise Trend Tracking data to improve performance.
• Use your online shop as a catalogue / brochure for existing customers.

The way that a business makes the transition to eCommerce needs to be carefully planned, implemented and monitored to enable continued efficiency. The profile of a business that is best suited to the eCommerce environment includes those that have a well defined product or service portfolio that requires little manual invention to enable a sale. Ideally they will have a fixed pricing policy that applies to all customers and have products or services that have a predictable lead time in terms of delivery.

Is your business considering taking the eCommerce path?

If you have any questions then please contact us and we will be more than happy to help!